Enterprise · award winning innovation

CVC Corp: online to store, across more than a thousand stores

A fully offline retail network that needed to learn how to turn digital intent into a sale in the physical store. The project became the company's innovation case and won the ABEMD Gold.

My role

Project lead

When

Awarded in 2013

Outcome

ABEMD Gold Award for innovation. It is the project Marcio Borges Malta refers to in his reference below.

What I did

• Designed the bridge between what a person does online and what happens when they walk into the store, across more than a thousand locations.
• Worked adoption with the people at the counter, because omnichannel projects die there when the salesperson sees no gain.
• Also launched a crisis support portal that cut support tickets by 90% within one week.