Enterprise · scale and conversion

Natura & Co: the checkout of 1.2 million consultants

A direct sales platform where every percentage point of conversion becomes meaningful weekly revenue. Real CRO work, mobile first, with friction measured step by step.

My role

Senior product designer, allocated via Triggo Labs

When

2021 to 2022

Outcome

Close to US$ 2 million per week in revenue uplift.

What I did

• Led the redesign of the B2B platform used by more than 1.2 million sales consultants.
• Redesigned the checkout flow attacking the highest drop off steps, with mobile first design.
• Continuous discovery with product owners, developers and data teams inside the sprint cycle.